Making Sense of Smell
Our fragrance innovations focus on the science of good sense and deliver a responsible and respectful way forward from synthetics to natural and sustainable. We call them the New Natural Fragrances. Smell is the only sense that is fully developed when we are born. Before we can see, we can smell. Naturally then, we learn to smell in color. Smells are processed by the limbic system wherein also lies memory, mood and emotion. Fight? Or flight? Smells are powerful. They conjure up childhood. Vacations. Falling in love. A first kiss. Does hope smell like fresh roasted coffee in the morning? Or the fresh, sweet scent of spring – green and new? Musk can be exciting or comforting.