Making Sense of Taste
We're the flavor creators, so why are we talking about taste? Because the science of taste is truly amazing. Until recently, “flavor” was used to mean aromatics and “taste” was reserved exclusively for the sensations arising from specialized taste cells in the mouth. But we all know that everything tastes different when you can’t smell! Over the past few years, science has made huge strides in understanding the symphony between taste and smell. Taste is actually a chain reaction that starts in your nose, moves on to the tongue, races through our taste buds, on to our brains for enjoyment and ends in a retro nasal crescendo of aromatics on swallowing. Our orchestra of taste and smell is conducted daily by Flavorists and Application Specialists. Sensegen is creating taste solutions using our flavors and clean ingredients, which are 100% natural and sustainable.